Asics SportStyle is teaming up with Kiko Kostadinov and Marc Jacobs to launch three colorways of the Asics Gel-Lokros. The collaboration was announced through a subway campaign featuring model Kiko Mizuhara together with a rat.
The silhouette used for the collaboration is the Gel-Lokros, a durable and comfortable women’s model designed for the urban environment. The shoe features a padded upper and an elastic fastening system made with straps. The sole is cushioned by Asics Gel technology. The model is set to be available in three colors – black, mint green, and light pink.
When is the Kiko Kostadinov x Heaven x Asics Gel-Lokros releasing?
The release date has already been announced on Heaven’s Instagram, in the caption of a photo featuring the pink pair. The collaboration between Kiko Kostadinov, Heaven by Marc Jacobs and Asics will be available on February 22, 2024 on the Marc Jacobs and Kiko Kostadinov websites, with a global launch planned for late February 2024. See below for official images and photos from the Kiko Kostadinov lookbook (shot by John Yuji).
On another note, check out the collaboration between Asics and Hidden NY on the Asics Gel-NYC.
Product Images
Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.
