
PLEASURES and Asics are collaborating during the Winter of 2024, launching together a new limited edition Asics Gel-NYC in a "Pink/Brown/Yellow" color scheme.
Asics continues to roll out collaborations one after another, with one of the upcoming projects being a collaboration with PLEASURES, a brand that is soon celebrating its 10th anniversary. The shoe features an upper predominantly dressed in pink and yellow during the Winter of 2024, most likely starting in October. The eyestay area is covered in brown, while the embroidered Asics logo on the tongue is yellow. The entire mudguard is made from brown suede, matching perfectly with the midsole. The inner lining is covered in a bright pink, the same shade used around the eyestay.
When is the PLEASURES x Asics Gel-NYC releasing?
The PLEASURES x Asics Gel-NYC is releasing during Winter 2024 on the Asics website and at Asics SportStyle partner retailers. According to multiple sources, the collaboration is launching on October 11, 2024 on the PLEASURES website. The model will most likely also be available at partner retailers at a later date. See official images below as we wait for more release details.
On another note, check out the recently released HIDDEN NY x Asics Gel-NYC pair as well.
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Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.




















